Kiehl’s Holiday Season Givebacks: A Celebration of Community and Creativity in New York City
This year, Kiehl's will spread joy across New York City this holiday season through a series of enjoyable givebacks to surprise, delight, and connect with the community that has supported the brand since 1851. Kiehl's, a brand rooted in the culture of New York City, is creating authentic moments of generosity and childhood nostalgia — reminding New Yorkers what the season of giving is really about.
The Kiehl's festivities will kick off on November 7, with Subway Stunts at Grand Central Terminal. Two times; at 8 AM and at 5 PM, street performers will take over the station and lift commuters' spirits as Kiehl's distributes 1,000 complimentary Duo for the Hydration Gift Sets at each show. The merger of spontaneity and generosity is an invigorating combination of New York and Kiehl's.
Kiehl's will celebrate the farewell of the historic MetroCard on November 11 and 12, by distributing limited-edition, pre-loaded MetroCards — providing a total of 2,600 free rides. They’ll be giving away 1,000 complimentary Duo for Hydration Gift Sets at each performance — and honestly, it’s one of their best-selling hydration bundles. If you can’t make it to Grand Central, you can still grab the set online here before it sells out.
Between November 8-10, customers purchasing from the extensive holiday menu at Daily Provisions provided by Kiehl's will receive a complimentary Hydration 2 the Max Gift Set.
The events will come to an end on November 13 with a Restaurant Tab Takeover at Little Ruby’s West Village, where 50 fortunate diners will receive complimentary meals and gift sets from Kiehl’s. To add an artistic flair, Kiehl’s is partnering with Lady Pink, the first female street artist from New York, who will be painting a colorful expression of art and community in Kiehl's Hell’s Kitchen flagship location. The artist will produce a graffiti-style storefront and mural made entirely from Kiehl's products, bringing an innovative visual expression to New York City while keeping the city's sense of pride and vitality.
What sets this campaign apart is how it melds Kiehl’s legacy of care with an unstoppable New York spirit. Kiehl’s cares whether it’s with subway surprises in Harlem or neighborhood art, Kiehl’s is not just giving back, but simply celebrating the people and places that make New York home.
